Psychometric Testing
Attracting and selecting staff with the right skills, experience and personality is crucial to your efficiency and prosperity, but managing the function in-house can be a time-consuming and expensive process that diverts key staff away from core activities. Creative Tax Recruitment with its partner, Peoplemap offers an easy to use online service that can be applied to all levels of tax staff.
The service is offered free of charge for clients interviewing our candidates. Please contact our Career Clinic for further information.
What is Personality Profiling?
Personality profiling, or psychometric testing, is a means of measuring an individual's personality in a work situation. It is not a measure of intelligence or ability, but of behaviour.
Carl Jung's Theory
The theory underpinning Peoplemap comes from the work of Carl Jung. His theory focuses on the cognitive aspects of personality i.e. how people think; take on board information to make their decisions and sense of the world.
Peoplemap Profiling
Peoplemap captures the individual's response made to an on-line questionnaire and electronically measures them on the bi-polar scales. This enables the assessment of the person's natural or most comfortable type
Validity and Reliability of Profiling
Validity is concerned with the extent to which an assessment instrument actually measures what it is designed to measure. It implies comparison between the assessments and some external criteria.
Reliability is also concerned with the consistency of assessments.
Peoplemap is a Jungian profile designed to measure personality. The measures used are Jung's Rational and Irrational preference scales, together with his Extraverted and Introverted attitude scales.
That the profile has measured personality accurately is confirmed by the respondents face validity of 80% and above.
What are the Benefits?
- Profiling gives an employer a snapshot view of the preferred behaviour that comes subconsciously to most people, thus enabling them to recruit more effectively.
- By providing a profile that acts as a compass identifying how best to understand each individual, employers will be able to target training and development more effectively (this includes costs!) and provide solutions that will help satisfy and retain their employees.
- Development and team working: it provides a useful aid for recruitment.
- The Peoplemap personality profile is the first of its kind geared entirely for online delivery. It is designed to stand-alone, i.e. is not dependant on a face-to-face feedback, hence the reason for the inclusion of consultant's comments since feedback is still necessary to make the process effective.

